S Group

Becoming S Group co-op member online

S Group is a customer-owned Finnish network of companies in the retail and service sectors, with more than 1,800 outlets in Finland. The group has over 2,4 million co-op members in in Finland, who get over 415 million euros in financial benefits each year.

To become a co-op member and open up a bank account to S-Bank, one used to need to make a visit to one of S Groups outlets with a passport or official identity card.

The purpose of this project was to create a mobile first web service that allows new adult clients to become co-op members of S Group, pay the membership fee and open up a bank account to S Bank, with online banking user account and Visa Debit card. The service was published with Finnish and Swedish language versions.

I joined project in a phase where the basic concept was already found with the help of design sprints and rough prototypes. But there was a lot of detailed UX and UI design still to be made, because the amount of business and legal requirements was huge. I lead iterative detailed design of the service, facilitated the user interviews and validations and took care of the final UI design.